What are Infantino’s plans?

Fifa and Infantino want to create a commercial subsidiary to run its main events, including its World Cups, and external investors will be able to buy stakes in it.

It reported it would “invite third parties to make minority, non-controlling investments” in a new subsidiary – Fifa Forward Enterprise (FFE).

In a 25-page document created by investment bank JP Morgan, it is made clear Fifa’s tournaments would expand to hit an estimated increased pay-out of 24m euros per member association in the 2035-2039 cycle.

It mentions “new business initiatives” and “attracting top talent with incentive-driven compensation”.

The World Cup is described in it as the “most widely viewed” sporting event but Fifa, by contrast, is reported to be “under-monetised”.

There is no mention in the document of the women’s game.

If approval is granted, Fifa says Thrive Eternal is expected to lead the proposed investor group for FFE.

Thrive is an American venture capital firm founded by Joshua Kushner – the brother of US President Donald Trump’s son-in-law Jared.

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What has been the reaction?

On Thursday, Uefa voted to boycott World Cups if the Fifa plan proceeded.

Hours later, Concacaf, which hosted this year’s World Cup, released a statement also rejecting the proposals made by Infantino.

Fifa released a statement early on Friday vowing to continue with the plan – but added “nobody is selling football”.

The governing body of world football claimed the consultation process had been “disrupted by incorrect media reports”.

It claimed that would “not come at the cost of either the spirit or the governance of Fifa or football itself”.

Uefa has accused Fifa of using football “to enrich themselves and their friends”, while Concacaf and AFC have both expressed concerns about consultation over the plans.

“The World Cup cannot be treated as an investment product,” Uefa’s statement on Thursday read.

“It is one of football’s greatest sporting legacies. It has been built over generations by players, national teams and supporters across every continent.

“No part of it should ever be surrendered to private investors. The World Cup is not for sale.

The governing body overseeing football in South America, Conmebol, is yet to publicly comment on the proposals. The governing bodies in Africa (CAF) and Oceania (OFC) have reported they will discuss Fifa’s plan in August.

Why ‘smaller’ nations could still support Infantino

While Uefa members are among the richest on the planet, many other nations rely on Fifa funding for basic infrastructure.

While the AFC opposes Infantino’s plan, unlike Uefa it has not threatened to boycott Fifa competitions. AFC members would not be obligated to vote against the proposals.

Rogers Byamukama, of the Ugandan Football Federation, argued any avenue that could lead to more resources for nations like his should be explored.

“First and foremost, you need to understand that football is a very expensive venture, especially on the African continent where the resources are not easy to come by,” he told Newsday on BBC World Service.

“For instance in Uganda, the number of infrastructure projects that have been funded by Fifa from the resources generated by Fifa, especially at the World Cup, both from ticket sales as well as sponsors.

“On top of that, there are many grassroots programmes that have been funded by Fifa, including schools for football.

“From my perspective, any avenue that brings in more resources is good because those resources would be distributed and given to federations, especially on the African continent and that would inspire growth.”

Byamukama acknowledged Uefa’s right to speak out, but suggested its members were not reliant on Fifa funding like many associations in the rest of the world where Infantino remains popular.

In the first two cycles of the Fifa Forward development programme, through to 2022, $2.8bn (£2.08bn) was made available for investment across the 211 member associations.

Fifa Forward 3.0 – covering the years 2023 through to 2026 – has produced a 30% increase in funding.

Fifa has provided a further $5m (£3.7m) for every member association, with another $60m (£44.48m) paid to each confederation for their own projects.

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