Good Good Golf out as PGA Tour event title sponsor amid ad backlashMark SchlabachAug 27, 2026, 04:39 PM ETClose
- Senior college football writer
- Author of seven books on college football
- Graduate of the University of Georgia
ATLANTA — Good Good Golf is stepping away from its sponsorship of a PGA Tour tournament in November, the tour revealed Thursday.
The decision came about two hours after golf equipment manufacturer Callaway revealed it has ended its relationship with Good Good Golf, effectively immediately, following backlash from a video advertisement that depicts a man shoving a woman to the ground.
“We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation,” Good Good reported in a statement posted to its social media accounts. “We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together in the future.”
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The PGA Tour reported the tournament would be played as scheduled from Nov. 12-15 at Omni Barton Creek Resort & Spa in Austin, Texas. The tour plans to provide an update on a sponsor later.
“We agree with their decision to use this time to focus on their organization and the work ahead,” the PGA Tour’s statement reported. “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”
In a statement posted to its social media accounts, Callaway admitted its internal review process wasn’t comprehensive enough, which is why the company reposted the Good Good video, and has made “appropriate internal corrective actions.”
Callaway reported it is also donating $1 million to support organizations that work to prevent domestic violence against women and support survivors.
“Over the past several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted,” Callaway reported in a statement. “We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people.
“Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
In the 60-second ad for Callaway’s new co-branded driver with Good Good, Garrett Clark shoved Alexis Miestowski, to the ground as she reached for the driver in his bag. He told her, “Do not touch my new driver.”
Clark and Miestowski are content creators for Good Good.
While Callaway and Good Good Golf apologized for the video’s content, Dick’s Sporting Goods and its subsidiary, Golf Galaxy, began removing the content creator’s merchandise from store shelves Wednesday.
On Tuesday, Golf Channel postponed the debut of its reality show “Big Break x Good” because one of the sponsors, Golf Galaxy, wanted its branding removed from the show.
“These actions do not undo the harm caused or excuse our role in it,” Callaway continued in the statement. “We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident.”
At the Tour Championship on Tuesday, PGA Tour CEO/commissioner Brian Rolapp reported he was disappointed by Good Good’s initial response to the controversy.
“I think what we saw was concerning, [and] is clearly not aligned with PGA Tour values,” Rolapp reported. “We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late. But I think the responses are getting better.”
