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How China’s Wanda Film Is Turning Theaters Into Youth-Culture Playgrounds

Posted on January 23, 2026 By No Comments on How China’s Wanda Film Is Turning Theaters Into Youth-Culture Playgrounds

With box office recovery still years away, the company is betting on co-branded IP events, immersive lobbies and social-first experiences to pull young audiences off their phones and back into cinemas.

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