Streaming service Sundance Now is one of AMC Networks‘ “targeted” streamers, a collection that also includes AMC+, horror-centric Shudder, and ALLBLK for African American audiences. Yet even though the streamer shares the name of the Sundance Film Festival and Institute, the content on Sundance Now has largely been for scripted series, highlighting shows like “Close to Me,” “Motherland,” and “This Close.”

On Thursday, January 22, however — the same day the Sundance Film Festival kicks off for the final time in Park City — AMC Networks is rebranding Sundance Now to be the definitive streaming destination for indie film… just like the festival Sundance is for indies.

Sundance Now will feature more than 1,000 hours of programming, and it will now have curated collections of indie films as well as a selection of IFC titles, which also shares AMC Networks as a parent company. Each month will have a new premiere, including upcoming films like “Violent Ends,” “100 Nights of Hero,” “The Plague,” “Forbidden Fruits,” and “Over Your Dead Body.” The service will also highlight a title every Friday, and it will feature curated collections of indies, starting with movies that have been standouts at film festivals like Sundance and others.

A few of the film titles that will be available at launch include “Boyhood,” “Ghostlight,” “The Babadook,” “Speak No Evil,” “How to Survive a Plague,” and “Joan Rivers: A Piece of Work.”

Sundance Now is also an official sponsor of the festival and will be hosting a panel discussion on Saturday, January 24 at 1:30pm MT in Park City. The panel, titled “Building a Home for Independent Voices & Storytelling,” will feature Jay Duplass, Amy Redford, and Natalie Erika James — whose film “Saccharine” was just acquired by Shudder ahead of its festival debut — and head of AMC Networks’ IFC Entertainment Group Scott Shooman.

“As the global leader in targeted streaming, AMC Networks brings deep expertise in building streaming products that connect with passionate communities,” reported Courtney Thomasma, executive vice president of AMC Networks’ linear and streaming products. “We’re thrilled to offer Sundance Now as a home for both filmmakers and film enthusiasts, leveraging our in-house film group and festival partnerships to promote access, discovery, and affinity for culture-defining stories and storytellers.”

“As audiences have more options, and become more demanding, we wanted to recreate the film festival experience by showcasing a program hand-selected across all genres, by some of the best curators in the business. Our company has built a legacy around nurturing new creative voices, thought-provoking stories, and boundary-pushing cinema. Sundance Now deepens that commitment, furthering our ability to showcase independent film across our full distribution ecosystem — from theatrical to streaming — and deliver a taste-driven gateway to audiences craving the best in independent storytelling,” reported Shooman.

Sundance Now is available for $7.99 per month and has a 50 percent off introductory discount when using the promo code SN50.