What challenges arise?

An Arsenal player strikes at goal in front of empty seats at Goodison ParkImage source, Getty Images
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Everton have averaged 3,522 fans in their seven home games at Goodison Park this season – filling less than 10% of its near-40,000 capacity

For WSL clubs offering admiring glances, challenges are abundant.

Eleven out of 12 top-flight teams are attached to men’s operations, with only London City Lionesses fully independent.

That has led to playing games at huge stadiums such as Anfield and Villa Park, but most WSL games are hosted by small shared grounds such as Leigh Sports Village for Manchester United or Brighton at Crawley Town’s Broadfield Stadium.

Filling those is difficult.

Brighton had proposals for a purpose-built stadium approved in October 2023, but owner Tony Bloom could not “put a time on it” in autumn last year.

Even Chelsea’s ground Kingsmeadow, while owned by the club, was originally built for men’s team Kingstonian before the Blues took control in 2017.

In America, the 16 NWSL teams are independent of men’s franchises, although that has been an evolution.

“When the league started, the successful teams were those tied to men’s clubs as the infrastructure was there,” The Blue Crew’s Russell explains.

“But by putting resources behind standalone teams, it has been proved you can be successful.”

Kansas City’s Jemison agrees, saying: “There’s a misconception that sport is a men’s thing, but there’s a whole subset of fans who love and have a real affinity for women’s sport.

“They have been neglected for some time – but we’re seeing investment now.”

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For WSL sides, investment is a big issue. Striking out alone requires significant finances and, for clubs propped up by revenue streams from the men’s side of the business, separation is a leap.

In January, the 2025 Deloitte Rich List showed WSL sides are in a healthy place in terms of revenue – with eight in the top 15 for women’s clubs.

That list did not include US data, and analysis from American publication Forbes, external last summer suggested Kansas City were leaders for revenue generated with $36m (£26.6m).

That is not a large amount higher than European leaders Arsenal (£21.5m) and Chelsea (£21.3m) but is comfortably above the other six WSL clubs featured on Deloitte’s list.

On top of that, in recent accounts detailing 2024-25 finances, Arsenal, Liverpool and Manchester City all mention “reliance” on their parent companies for funds.

Long is not blind to this financial barrier.

“It is very expensive – and when we started up, we approached 40 banks and got 39 noes,” he says. “You need them to believe.

“There were plenty of naysayers too, saying we were wasting money and just being negative. That stopped when we opened the stadium!”

What does the future hold?

Circling back to the beginning, Kansas City’s Chris Long is convinced about where the women’s game is heading: new homes for all.

“I truly believe in 10 years’ time, this will be commonplace,” he says. “It’ll be absolutely critical to getting players, retaining them and being financially successful.”

It may seem a long way off for the WSL, but architect Privitera believes the visible benefits of teams having their own stadiums cannot be ignored.

“It makes sense,” she says, “financially, culturally and from a brand perspective.”

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