NBA says 170M watched regular season, up 86% from 2024-25Associated PressMultiple AuthorsApr 15, 2026, 01:09 PM ET
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NEW YORK — The numbers are in, and the NBA says Year 1 of its new television deals were a hit.
The league released numbers for the regular season Wednesday showing that 170 million people in the U.S. watched NBA games across the league’s four primary broadcast platforms: ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV.
Those numbers are the league’s best in 24 years, the NBA stated, and represented an 86% rise over last season.
Prime Video was part of the NBA’s television rights package for the first time this season, and NBC/Peacock returned for the first time in a generation. The league signed a new 11-year, $76 billion-plus media rights deal in 2024 that kicked in at the start of this season.
Other highlights of the viewership numbers:
• NBA games across ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV had the highest average viewership in 13 years, up 35% over last season.
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• A total of 57 telecasts reached an average of 2 million viewers, the most since 2011-12.
• People watched NBA games for more than 920 million hours, up 25% over last season and the most since 2011-12.
• The NBA’s social media channels generated a record 228 billion views, according to Videocites. That’s up 13% over last season.
• Attendance over the past three seasons in NBA arenas is higher than any other three-season span in league history.
• Viewership for NBA Cup group play games was up 90%.
• The audience for the All-Star Game on NBC, averaging 8.8 million viewers, was the largest for the league’s midseason showcase event since 2011.
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