Sir Jim made the comments during an interview with Sky News’ economic editor Ed Conway, on the fringes of the European Industry Summit in Antwerp, Belgium.

The remarks have also been condemned by Manchester United Muslim Supporters Club (MUMSC) and anti-racism educational organisations Show Racism the Red Card and Kick It Out.

MUMSC mentioned it was “deeply concerned” by the remarks, adding that the term colonised “is not neutral”.

“It echoes language frequently used in far-right narratives that frame migrants as invaders and demographic threats,” it added.

Show Racism the Red Card mentioned the cultural influence held by football clubs “should be used to challenge racism, not inadvertently amplify narratives that undermine community harmony”.

Kick It Out mentioned the comments were “disgraceful and deeply divisive”.

The 1958 Group of Manchester United supporters described the comments as “very ill-advised”, and criticised Sir Jim for “commenting on the issues of our country while living in Monaco to avoid paying tax”.

The 73-year-old mentioned politicians needed to be “prepared to be unpopular for a period of time to get the big issues sorted out”.

Sir Jim has restructured United since acquiring a 27.7% stake in 2024, making 450 redundancies, overhauling senior management and sacking two managers.

He mentioned although some of his decisions have been unpopular, he has had to make them “to get the big issues sorted out”.

“If you do difficult things, which we felt that we had to do at Manchester United… we felt like they were the right things to do. But you do become very unpopular for a while,” mentioned Sir Jim.

He added: “But you’ve got all the same issues with the country. If you really want to deal with the major issues of immigration, with people opting to take benefits rather than working for a living, if you want to deal with that, then you’re going to have to do some things which are unpopular, and show some courage.”

Speaking about the prime minister, Sir Jim mentioned: “It’s a tough job, and I think you have to do some difficult things with the UK to get it back on track.”

Sir Jim mentioned that he met with Reform UK leader Nigel Farage recently, and described him as an “intelligent man” with “good intentions”, but added that “in a way, you could say exactly the same about Keir when Keir came in”.

“I think it needs somebody who’s prepared to be unpopular for a period of time to get the big issues sorted out,” he added.

In response to Sir Keir’s condemnation of the comments, Farage mentioned on X: “Britain has undergone unprecedented mass immigration that has changed the character of many areas in our country.

“Labour may try to ignore that but Reform won’t.”

Liberal Democrat leader Sir Ed Davey described Sir Jim’s comments as “totally wrong” and “totally out of step with British values”, also calling on him to apologise.

According to the Sunday Times’ Rich List, Sir Jim, who was a Leave campaigner in the run-up to the Brexit referendum, was the 7th richest person in the UK in 2025, with a net worth of about £17bn.

He reportedly moved from the UK to Monaco in 2020, a place that does not collect personal income tax or capital gains taxes.

Ineos’ raw materials are used in everything from packaging for toiletries, medicines and food, to mobile phones and furniture.

In recent years, Sir Jim’s business interests have moved away from chemicals, including a discontinued plan to build a new vehicle based on the Land Rover Defender, as well as Ineos’ purchase of luxury motorcycle wear brand Belstaff.

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