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Last month, a Rugby Football Union council member resigned after posting discriminatory criticism of television pundit and England World Cup winner Maggie Alphonsi.

This came after the Women’s Leadership Collective wrote to the RFU calling for a change in its policy and to dismiss the council member.

According to a study by the Women’s Sport Trust, rugby union was the second most-watched women’s sport on television in 2025, below football but above cricket and golf.

There were 81,885 fans at Allianz Stadium to see England’s victory over Canada – a record for a women’s rugby match and the second-highest attendance for a men’s or women’s World Cup final.

It was the most-watched women’s rugby match on UK television, with a record-breaking peak audience of 5.8m viewers on the BBC.

It also beat both the Six Nations and the British and Irish Lions’ winning tour of Australia to become the most-watched rugby match of last year.

Following the tournament in England, supporter numbers in the UK climbed from 7.94m pre-existing fans of women’s rugby to 13.21m, according to research commissioned by BBC Sport.

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