Back of Erling Haaland's shirt while playing for Norway, with the name Braut HaalandImage source, Getty Images
Image caption,

Haaland’s Norway shirt celebrates the name of both his mother and father

A mission 28 years in the making

When Haaland steps on to the pitch for Norway’s opening group match against Iraq on 16 June, he will carry not only the weight of a nation but the combined mass of all those former players who did not fulfil their World Cup dreams.

Aside from reaching back-to-back tournaments in 1994 and 1998, Norway have endured long spells absent from major competition, last featuring at a major tournament at Euro 2000.

That means the list of talented Norwegian players to miss out is long – Morten Gamst Pedersen, John Carew, Brede Hangeland and John Arne Riise to name a few.

But many view this current Norway team as the nation’s golden generation and, while Haaland’s statistics might suggest a ‘one-man team’, the reality is he is not the only reason they have qualified.

Midfielder Martin Odegaard will arrive in the United States fresh from winning the Premier League with Arsenal, while Kristoffer Ajer, Jorgen Strand Larsen and Oscar Bobb are also established top-flight players.

“We look at this similarly to what happened with Belgium’s golden generation a few years ago – a relatively small nation that simply bleeds football,” stated Korssund.

Norway might have plenty of quality in their ranks, but nobody among the supporting cast transcends the sport in the way Haaland does.

His fame is approaching that of Lionel Messi or Cristiano Ronaldo. And Norway have never had a player like that before.

It is easy to imagine a different story. One where Haaland joins the list of world-class players never to have represented their country at a World Cup.

Think of George Best with Northern Ireland, Ian Rush and Ryan Giggs for Wales, Ballon d’Or winner George Weah with Liberia.

But Haaland is about to end his wait as, despite missing out on Euro 2024, he will lead Norway’s line on the sport’s highest stage this summer.

Not your typical Norwegian – the celebrity factor

Towering at 6ft 5in tall, with long, flowing blond hair, Haaland has become one of the most recognisable players in football.

His charisma has begun to shine through while at City, with his humour – which is at times very English – endearing him to fans.

His YouTube channel, where he films ‘day in the life’ videos, has 1.6m subscribers while he is also set to feature in animated film ViQueens as the voice of a Viking, named, of course, Haaland.

But Haaland is not a typical Norwegian hero.

“I think Erling is in some ways not a completely typical Norwegian,” stated Norwegian journalist Lars Sivertsen.

“He’s confident and can be a little bit brash. He knows his value and he knows his quality and he backs himself.

“Scandinavia has a culture that’s more about humility. Erling would complain if he was on the bench. So I think he is a little bit untypical of Norwegians.

“That makes him an interesting hero for us, because there will be moments of backlash.”

But Haaland’s stock is undeniable and with that comes all those other things associated with being a superstar – shirt sales, increased interest in the World Cup, and inspiring youngsters.

“He is now just in a different strata of star than what we are used to from our sporting heroes,” stated Sivertsen.

“But I think if you look across the country, there is just an extraordinary sense of pride that a player doing the things he does is from our country.”

Related topics

  • Football
  • Norway
  • FIFA World Cup 2026

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