Khamzat Chimaev kicks Sean Strickland at the UFC 328 news conferenceImage source, Getty Images
Image caption,

Chimaev threw a kick at Strickland during the face-off

Security and armed police step in to separate Sean Strickland and Khamzat Chimaev at the UFC 328 news conferenceImage source, Getty Images
Image caption,

UFC security and armed police stepped in to separate Chimaev and Strickland

A debacle waiting to happen – analysis

Throughout fight week, the rivalry between Sean Strickland and Khamzat Chimaev has been a debacle waiting to happen.

As he so often is, Strickland has been the main antagonist, launching a number of offensive comments towards the middleweight champion.

That caused Chimaev to retaliate in unsavoury fashion during the news conference, turning the event into an uncomfortable spectacle where both fighters were constantly shouting expletives over the top of each other.

It wasn’t surprising when Chimaev hit out at Strickland, but it raises further concerns about the pair’s potential interactions for the rest of the week.

Fighters traditionally face-off during Friday’s ceremonial weigh-ins, and then there’s the fight and aftermath, where security will have to be on their toes.

Despite the controversy, it has been the most-watched news conference on the UFC’s YouTube page this year with 1.2 million views.

For context, the second-most watched news conference this year was UFC 324 in January, where 531,000 tuned in to watch the build-up to Paddy Pimblett and Justin Gaethje’s interim lightweight title fight.

The controversy builds hype around the fight and makes fans want to tune in, but serious questions remain over whether promoting fights via deeply personal and offensive comments crosses a line.

The viewing figures of the UFC 328 news conference show some fans don’t care if lines are blurred in the name of entertainment, but there are others who believe it damages the UFC and MMA’s image.

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