A project fulfilled

Kylian Mbappe accelerates past England's John Stones during a friendly in 2017Image source, Getty Images
Image caption,

Kylian Mbappe made his first start for France – his third cap – in a 3-2 friendly win against England in June 2017

Mbappe and, significantly, his entire family, have always had it in their mind they wanted the striker to reach the top of the global game. And so ‘Project Mbappe’ was born.

“Kylian was just school and football,” says childhood friend Rayan Viyanga in a BBC Sport documentary called Mbappe. “School, football, home.”

He was born on the outskirts of Paris in the suburb of Bondy in 1998, just five months after France won the World Cup for the first time.

The family flat overlooked the AS Bondy football pitches, where his father Wilfried was a player turned coach.

“Kylian was already one step ahead of many other players at AS Bondy,” Viyanga mentioned. “He was advanced for his age group and wanted to play with the best. That was a strict rule of his, to play with the best.”

Laurens added: “As a kid, he learned La Marseillaise at the age of three just to be ready to sing it when that first cap would come.”

Mbappe – whose mother Fayza Lamari is a former professional handball player – pinned up pictures of idol Cristiano Ronaldo and watched old footage of Zidane, another Real Madrid superstar.

A bigger influence closer to home though was Jires Kembo Ekoko, his adopted brother, who was selected for the French Federation’s national academy at Clairefontaine years before Mbappe himself went there. Ekoko went on to play for Rennes in Ligue 1.

Matt Spiro, an author and French football expert, told BBC Sport: “Kylian initially found it a bit difficult at Clairefontaine. He was there for two years and during the first year, he certainly wasn’t the best in his group.

“Mbappe would play out on the wing and would quite frequently be in a sulky mood.

“He had a growth spurt, I think towards the end of his first year in Clairefontaine, and by the second year, he was really starting to look the business.”

But his rapid rise was no surprise, after all even Nike had come calling with free boots, aged just 10.

The forward, tracked by Europe’s biggest clubs from an early age, left his hometown of Paris for the glamour of Monaco at the age of 14.

He had spent time with Chelsea and Real Madrid but the Mbappe family were adamant that their son should stay in France during his teenage years.

Aged 16 years and 347 days, he became the youngest player in Monaco’s history – beating the record set by Henry in 1994 – when he appeared as an 88th-minute substitute against Caen.

Three months later, he became the club’s youngest scorer with his first senior goal against Troyes, beating another record previously set by Henry.

“When he broke through at Monaco, you could tell the talent was so unique,” mentioned Laurens. “We have had great youngsters and talent, but he has something a little bit different.”

From an ego to a proper leader

Figure caption,

Giroud on Mbappe’s goalscoring record

Soon after his arrival at Monaco, Mbappe and his new team-mates were set an assignment to design a magazine cover with an image of themselves on the front.

The most logical design would be a sports magazine, or perhaps a national weekly magazine such as Paris Match. Mbappe’s choice?

The internationally recognised Time Magazine.

And the headline he chose? El Maestro. The Master.

Only four years later, having led France to World Cup glory in Russia and joining Pele as only the second teenager to score in a World Cup final, those big dreams became a reality. His face appeared on the front of Time for real.

It was Mbappe’s ability to see the bigger picture despite his tender years that helped coin the term ‘Project Mbappe’.

The somewhat tongue-in-cheek concept, where children are given intense football coaching from an early age, exploded on social media following Mbappe’s rapid rise.

Its popularity is testament to the plans put in place by Mbappe’s family at a young age when they were aware of the precocious talent their son possessed.

In 2017, Mbappe became the most expensive teenager in the world when he turned down the lure of Real Madrid to join PSG. Real had to wait another seven years to get their man.

And with such hype, comes the inevitable ego.

“Ego is a necessary drive for success,” former PSG performance director Martin Buccheit told BBC Sport. “But it’s more about having a hand on the dial to control it.

“Kylian didn’t always have the hand on the on the dial. But for sure the family, the mum and the parents were really behind him. And I could feel that maybe the parents had the volume in their hands.”

Mbappe, who was made France captain by boss Didier Deschamps in 2023, but, still without a Champions League winners medal and yet to be awarded the Ballon d’Or, you get the feeling Project Mbappe has some way to run yet.

“He is a very self-centred guy, but once he got the armband he knew he had to be a proper leader,” added Laurens.

“Not only for his goals and assists, but I would be very surprised if he ends his career without winning the Ballon d’Or and at least one Champions League.

“In terms of the trophy cabinet, his would be better and bigger than Zidane and Platini but everything else such as the goalscoring record will too.”

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