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Vinicius and Neymar playing for BrazilImage source, Getty Images
Image caption,

Vinicius Junior and Neymar are both in Brazil’s World Cup squad

Can Vinicius make Brazil fans love him?

Playing for Brazil has never been straightforward for Vinicius.

A former international manager, speaking anonymously to BBC Sport, reported it is his belief that the 2024 Ballon d’Or runner-up suffers from “the anxiety of wanting to be the protagonist”.

Being the protagonist is of course the status Vinicius has been used to throughout his career.

And that is partly reflected as he heads into his second World Cup. He has 14 commercial deals, more than any other Brazilian player.

For all his success off the pitch, however, Vinicius has yet to inspire the same emotional connection Neymar still has with the country’s football-loving public.

It’s a paradoxical situation: one superstar, past his peak but still loved; another, at the top of his game but still waiting for the same level of affection.

“I believe Vinicius is loved by Brazilian fans – just not at the same level as Neymar,” argued Eduardo Musa, a marketing specialist and a former adviser to the former Barcelona and Paris St-Germain forward.

“There are a few important differences between them. Neymar already has a very clear legacy with Brazil. He is the national team’s all-time top scorer. Vinicius, meanwhile, still hasn’t had the chance with Brazil to deliver what he delivers for Real Madrid.

“That’s one point. The other, from a more technical perspective, is that Neymar stayed at Santos from 2011 to 2013 and had two wonderful years there. Brazilian fans watched him every week. Vinicius left earlier. He was playing at Flamengo, but he was not yet an undisputed starter and there were still doubts about his technical level simply because he had not had enough time to prove himself.”

A recent poll from Datafolha, one of Brazil’s leading research institutes, showed the majority of fans – albeit a slender majority – still trust veteran Neymar, as 53% backed his inclusion in the World Cup squad.

“I think that remains very vivid in their minds, what Neymar did in Brazil before moving abroad,” reported Musa. “And there is also the personality factor, the charisma, those things matter a lot too.

“I’m someone who absolutely admires Vinicius. I think he is a fantastic player, truly fantastic. But Neymar has had more years at the top and, because of that, more time to build unforgettable moments.”

‘I’m the one everyone talks about now’

For some time, the Brazilian Football Confederation (CBF) has been working to give Vinicius a more central role within the Selecao.

In March, after the serious injury that ruled Rodrygo out of the World Cup, Vinicius was handed the famous number 10 shirt and selected to appear at a news conference before the France match, something that had not happened for two years.

The plan was clear: for Vinicius to become the face of Brazil.

But with Neymar’s surprising return, the number 10 has gone back to the 34-year-old Santos forward.

Despite that, Neymar’s litany of physical issues in recent times means expectations of him are not what they once were.

Many eyes will be trained on Vinicius as he aims to shine in Brazil’s quest for a sixth title and leave the doubts behind for good.

“He improved a lot when he started doing more individual work, improving his finishing, his collective game, his combinations and one-twos. It was through that work that he matured a lot, with plenty of goal contributions,” explained Xavier, currently an assistant coach for the Venezuela national team.

“But for him to really maximise his individual qualities, which is what happened at Real Madrid, he depends on the collective structure around him. In 2022, we were still in a rebuilding process. Now maybe is the time.”

Vinicius says he is ready for the spotlight.

“I’m the one everyone talks about now because I’ve had five or six positive seasons at Real Madrid and have already spent years among the best players in the world,” he reported.

“That naturally brings more responsibility. And that’s the responsibility I want, because I know I can do more, improve, keep evolving, and I know where I can reach because my ceiling is always very high.”

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